New Year Corporate Event in an Immersive Concept — 'Mental Health Clinic'
The concept is based on a stylization of a medical institution with a theatrical atmosphere, where decor, costumes, and gastronomy worked as a unified stage mechanism.
[ About the Case ]
New Year Corporate Event in an Immersive Concept — 'Mental Health Clinic'
This was an unconventional New Year corporate event in a fully immersive format. Guests were immersed in the atmosphere of a conditional 'mental health clinic', where every element — from costumes to dish presentation — supported the chosen theme.
The medical aesthetics were taken to maximum expressiveness: gowns, masks, insulin syringes, test tubes, pipettes, droppers, laboratory glassware, dry ice, and smoke. The space transformed into a theatrical stage where gastronomy became part of the script.
Moscow
Region
250 000 ₽
Event Budget
5 000 ₽
Price per Person
What We Did
Concept and Script
We developed an immersive concept for the New Year's corporate party with complete visual and gastronomic immersion. Every element of the space contributed to a unified story: medical gowns, masks, laboratory dishes, droppers, dry ice, and smoke created an atmosphere of a theatrical experiment.
Gastronomy and Presentation
We built the menu around unusual presentation and visual associations. Dishes were served in test tubes, mini-pipettes, syringes, and laboratory glassware, turning the buffet into part of the storyline. The gastronomy functioned not only as a service but also as an element of entertainment and guest engagement.
Organization and Design
We prepared thematic decor for the space, kitchen operations, and service team, as well as logistics for serving and props. All areas of the event were synchronized with the concept to maintain the effect of complete immersion throughout the evening.
Event Menu
Shall we discuss your event?
Tell us a little about your event — and we will prepare a starter proposal. It will only take a few seconds.
Specify the Event Details
Tell our assistant a few key parameters: the event format, number of guests, venue, and date. This is enough for the system to prepare a starter proposal.
Preliminary Estimate
Based on the parameters you provide, we will prepare a preliminary estimate: menu, service, logistics, and the approximate cost of the event. It only takes a few seconds.
Discuss the Project
After the preliminary estimate, a Concept Catering manager will contact you, clarify your preferences, and prepare the final proposal. We will help adapt the menu, service format, and event scenario.
Learn More
Here you will find answers to frequently asked questions. If you have not found the answer you need, please contact our manager manager@concept.catering
Ideally — 7–14 days before the event. This allows enough time to coordinate the menu, logistics, and service.
In some cases, we also take on urgent projects. The minimum preparation time is from three days for a small buffet event for 30–100 guests in Moscow.
In some cases, we also take on urgent projects. The minimum preparation time is from three days for a small buffet event for 30–100 guests in Moscow.
The number of guests is not a limitation for us. What matters more is the event format and the overall project budget.
We work with both intimate gatherings and events for several hundred guests.
We work with both intimate gatherings and events for several hundred guests.
Preparation takes place in several stages:
— discussing the task and event format
— developing the menu and service concept
— project calculation and commercial proposal
— approval of details and agreement
— event execution
This sequence allows all processes to be built in advance.
— discussing the task and event format
— developing the menu and service concept
— project calculation and commercial proposal
— approval of details and agreement
— event execution
This sequence allows all processes to be built in advance.
Concept Catering is based in Moscow, where our production and operational team are located.
We regularly organize events in different cities across Russia and are also open to considering international projects if the event format and logistics allow it.
We regularly organize events in different cities across Russia and are also open to considering international projects if the event format and logistics allow it.
Yes. We work both at client venues and at recommended locations.
Before the event, we analyze the possibilities of the space: kitchen preparation areas, logistics, power supply, and service organization.
Before the event, we analyze the possibilities of the space: kitchen preparation areas, logistics, power supply, and service organization.